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The Anthropology of Games and Gaming
Anthropology and Games Anthropology is the study of man or humanity in all imaginable contexts and manifestations. As such, game plays an important role in anthropology. Traditionally, game was seen as...
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How Gifts Construct Reality
In my previous post on The Badgeville Blog, I introduced ideas from Anthropology which teach us why gaming and gameplay has an ongoing role in the history of humanity. At Badgeville, one of our core...
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Framing Gamification: Choice and Competition
The third installment in my series on What Makes Games Fun on Gamasutra , I investigate the concepts of Choice and Competition and discuss their influence and how they can be used in non-game...
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Are Extrinsic Rewards Dangerous?
I was reading through Malcolm Gladwell’s Outliers recently and I came across a chapter where he lists our workplace motivations as: Autonomy Complexity Reward I was reminded Daniel Pink’s stance on the...
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Reward Scheduling
A key component of game design, that can be traced all the way down to operant conditioning, is the concept of a rewards schedule. The idea that an individual is more likely to engage in an activity if...
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6 Critical Game Mechanics to Consider in Leaderboards (Part 1)
There is perhaps no other game feature as easily misused as the leaderboard. Not all leaderboards are created equally. The right one can transform a boring experience into a tense competition, while...
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6 Critical Game Mechanics to Consider in Leaderboards (Part 2)
Last week I introduced the first three of six critical game mechanics to consider when designing a leaderboard. Here are the final three visualization considerations that can significantly affect your...
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Measuring Return on a Gamification Investment
Gamification, along with its underlying behavioral science, provides a powerful new toolkit to help organizations address their most pressing internal and external challenges. Internally, behavioral...
View ArticleWhen Not to Use Gamification
During the recent Big Data panel at SXSW, a member of the audience asked this simple question: “When would you not use Gamification?” It turned out to be far more difficult than expected, however, as...
View ArticleKris Duggan on the Radio: How Small Business Can Boost Loyalty with Gamification
Badgeville’s Kris Duggan appeared on Business Insanity Talk Radio today to discuss how small businesses can build modern customer loyalty using gamification. Listen to the interview (it starts at 35:55...
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Are Extrinsic Rewards Right for My Employees?
A lot of people who are new to Gamification assume it comes in two flavors: Reward the user with virtual badges Reward the user with prizes and monetary rewards I’ll skip right to the big reveal:...
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What Motivates Employees Today?
Anyone who has worked a day in their life understands a thing or two about what motivates them to do a better job. While people do work for their salaries, studies have proven that what motivates top...
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Are we overusing the term gamification?
I recently served on a panel about Gamification at Cisco’s Social Media for Savvy Marketers event where the panelists debated the usefulness of the term gamification and if we are overusing the term...
View ArticleHelpful Side Effects of Gamification
Gamification has grown to the point where people have stopped reacting with questions surrounding it and have started being active in conversations about it. Study after study has come out revealing...
View ArticleCould Gamification Go Too Far?
An insistent alarm jolts me awake, hammering me into consciousness with each buzz. My hand shoots out, and with a triumphant swipe, I turn off the noise. A satisfying clicking commences, like a rising...
View ArticleCan Gamification Motivate Non-Competitive Professionals?
Not everyone is competitive, and in fact, many people highly value collaboration over competition. Is gamification of business applications a non-starter amongst non-competitive professionals? How can...
View ArticleWhy We’re Seeing So Much Health Gamification (Part I)
Staying healthy. We all know it’s something we should do more but rarely follow through on. With busy lives that only seem to get busier, our 24/7 juggling act of work, social life, money, and family...
View ArticleIs Gamification Just for Millennials?
A common concern regarding gamification is that managers are afraid of low usage rates among older employees. However, age should not be an issue as game elements have been incorporated into our lives...
View ArticleDon’t Be Sears
From the large, sun-faded blue block letters to the chilly silence inside, Sears has sunken from a once iconic company to a ghost town. Hailed in its glory days as the nation’s largest retailer and...
View ArticleBasics of Gamification
With the field of gamification teeming with constant change and activity, it’s easy at times to forget that it’s still a foreign concept to some – what a difference from a few years ago! Browsing...
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