Badgeville’s Kris Duggan appeared on Business Insanity Talk Radio today to discuss how small businesses can build modern customer loyalty using gamification. Listen to the interview (it starts at 35:55 in the show) to learn why Global 2000 organizations, along with mid-size and small business, are turning to gamification to boost customer loyalty and engagement as well as to improve employee productivity. Kris discusses the power of the psychological principles underpinning gamification, the importance of reputation and status in behavioral design, why the term “gamification” can be misleading (hint: it’s about behavior, not games!) and more.
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